The Volume Reflex
Sales teams giving away margin discounts to secure volume before they have even defended your unique product or service differentiators.
Negotiation Gap
Commercial teams who know they need to defend the price, but lack the tactical tools and negotiation confidence to handle aggressive B2B procurement buyers.
You already know the strategy.
The problem is what happens next.
Your team built the pricing model. The slides got approved. But six months later, deals are still closing at the old prices — and nobody can explain why.
The Cost-Plus Trap
Cost-plus pricing models that leave you vulnerable to market volatility, missing out on true value-based premiums.
Execution Gap
Without clear RASCI alignment, simple processes and mindset changes, even the best pricing plans dissolve into daily business-as-usual.
I Fix the Execution Layer
Strategy without implementation is just an expensive opinion. Here's where I create measurable impact.
Practical Pricing Strategy
Move from cost-plus to value-based. Portfolio architecture, price positioning, and governance that sticks.
Negotiation Leadership
Win deals without leaving value behind. Tender strategy, prep, and execution that protects your position.
Commercial Transformation
Rewire how your organisation prices and sells. New mindsets, new processes, new commercial muscle.
Project Execution
I don't hand you a deck and leave. I stay until the new way of working becomes the default.