Shuai Kou

Founder, Kore Solutions · CPP® · PMP®

I've spent more than 10 years in the room where pricing decisions get made - and more importantly, where they get implemented (or don't). From Philips to Cargill's global commodities business, I've learned that the difference between a pricing strategy that delivers and one that gathers dust is always the same: execution discipline.

  • My career has been driven by one question: how do you turn business value into sustainable profit growth? That takes three things: the analytical rigor to find hidden margin, the commercial instinct to price for value, and the discipline to make it stick.

    Financial Rigor
    A Bachelor's in Economics, a Master's in Accounting, and a Research Master from Tilburg University. I started in Finance at Philips, where I built a foundation in corporate performance management across complex global organizations.

    Pricing as a Commercial Weapon
    At Staples, I owned regional and product-line pricing strategy in high-volume e-commerce - turning brand positioning into bottom-line results.

    Proof at Scale
    At Cargill, I led pricing strategy and high-stakes negotiations across Cocoa and Edible Oils for nearly a decade. I ran 20+ strategic tenders, securing margin improvements exceeding €1 million on a single contract, and improved margins by 20% at the product line and category level.

    Kore Solutions
    Today I bring that experience directly to clients. The promise is simple: we don't leave a strategy on a slide deck. We make it work.

10+ Years

In commercial roles

€1 M+

Impact on annual P&L

20+

Tender won

10+

Project implemented

Build expertise at

Philips

Staples

Cargill